Steve Greenfield is the CEO and Founder of Automotive Ventures, LLC, an automotive technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies, helps represent sellers at time of sale, helps PE firms conduct due diligence on automotive technology acquisitions, and advises technology CEOs and Founders on strategy.

Steve has over 20 years of experience in the automotive technology space. He started his career in 1999 selling software to car dealers, and has overseen more than $1 billion in automotive technology acquisitions.


Steve served as TrueCar’s Senior Vice President of Strategy and Business Development, and AutoTrader.com’s Vice President of Product Management and Business Development, overseeing the acquisitions of vAuto, Kelley Blue Book, HomeNet Automotive, VinSolutions and DealerScience. 

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Earlier in his career, Steve served as Manheim’s Director of International Development, overseeing  Manheim’s overseas investments, including establishing new joint ventures in Dubai, Istanbul and Beijing.

In his spare time, Steve serves as President of the Emory University Alumni Board, on the board of the Emory Impact Investment Group (EIIG), and the board of the Emory Entrepreneur Network. He serves as a board member of both Advent Resources and T-Drill. He also serves as a board member of Community Consulting Teams (CCT) Atlanta, a non-profit providing pro-bono management consulting services to small Atlanta-area non-profits. For fun, he likes to ride his three motorcycles on the racetrack and hang out with his four rescue cats.


Mon - Fri: 7am - 10pm

We are passionate about the automotive technology ecosystem. We focus on advising high growth technology companies -- providing trusted advice and producing superior results.

Automotive Ventures advises founders, owners & CEOs on mergers, acquisitions and capital raises. These transactions are frequently the most pivotal financial event in the history of their business. We are committed to achieving superior results for our clients in their critical transactions.
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