Chip Perry

CEO of AutoTrader/TrueCar

Based on his many years of experience in strategy development, product management, and deal making at both AutoTrader and TrueCar, Steve Greenfield is one of the most knowledgeable and talented people in the digital side of the automotive industry, including dealer software solutions. His understanding of the competitive landscape, his knowledge of the business models and inner workings of the most successful companies in the industry, and his relationships with executives across our industry are unparalleled.  I can’t imagine anyone more qualified than Steve Greenfield to be a high impact advisor to both entrepreneurs and established companies as they consider strategic alternatives, fundraising, and M&A transactions.

Andrew Gordon

Founder, DealerScience

I can't put a price tag on the help Steve and Automotive Ventures provided me. We went in asking for some small strategy advice, and quickly realized that there were larger opportunities in front of us. It changed our business.

Tom Esposito

Founder, BridalLive

Automotive Ventures' vast expertise in M&A helped us secure a higher valuation that we originally anticipated. Steve helped me understand and articulate the synergy value that our business had to the buyer.  Additionally, Steve's knowledge of the transaction process provided us with a clear path to deal close. I'd recommend Automotive Ventures again and plan to use them for the sale of my next business!

Brian Reed

Founder, F&I Express

As an entrepreneur of a start up business wishing to grow the Company, I became acquainted with Steve Greenfield who became our Internal Champion of a strategic partner for my Company. The net result was a Series B investment by our strategic partner, that later led to a Series C and later a full acquisition of the Company and a fantastic return for our Founders and Shareholders. If it was not for Steve working with us early on in the first real outside funding of the Company by this strategic partner, I am not sure if we would have had the same great outcome when we sold the Company.


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We are passionate about the automotive technology ecosystem. We focus on advising high growth technology companies -- providing trusted advice and producing superior results.

Automotive Ventures advises founders, owners & CEOs on mergers, acquisitions and capital raises. These transactions are frequently the most pivotal financial event in the history of their business. We are committed to achieving superior results for our clients in their critical transactions.
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